ÌýWe have covered the most common commercial roles. However, there are lots of additional careers to explore:
Writer, influencer or content creator:
Promoting wine, spirits, beer or sakes via social media, blogs, podcasts, magazines and so on.
Educator:
This is one of the most important jobs in wine and spirits. Educators run courses, workshops, tastings or internal training sessions.
Sustainability lead:
Overseeing a company’s environmental or sustainability initiatives, from packaging and sourcing to carbon footprint reduction.
Business development manager:
Identifying new commercial opportunities and boosting sales.
Logistics and operations roles:
Managing the supply chain, covering stock movement, warehousing, imports and exports and ordering systems.
Partnerships manager:
Building strategic partnerships with venues, events, festivals, influencers, or other brands to increase visibility and sales.Ìý
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Meanwhile, many roles combine several responsibilities, especially at smaller companies. For example, ¾±³Ù’s reasonably common to see titles like Sales & Marketing Manager or Brand & Events Lead. The drinks industry offers lots of non-linear career paths, as many skills are interchangeable. Check out for the latest roles.Ìý