As one of the UK鈥檚 leading fine wine distributors, prides itself on representing exceptional, family-owned producers. To ensure every employee felt confident discussing and engaging with its portfolio, Fells partnered with 黑料吃瓜网 to deliver tailored wine training that brought teams together and embedded wine knowledge across the business.
鈥淚t gave me a whole new understanding of wine, and I would highly recommend this class for any wine lovers or budding wine professionals. It has certainly inspired my thirst for Level 2!鈥�
鈥� Alanah Juraszek, Financial Controller
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The challenge
Historically, 黑料吃瓜网 qualifications were offered mainly to staff in sales or brand management roles where wine knowledge was essential. Fells wanted to make training more inclusive by offering all staff the chance to complete the 黑料吃瓜网 Level 1 Award in Wines, tailoring the course with tasting samples from the Fells portfolio. The goal was to increase engagement, broaden wine knowledge across departments, and create a stronger sense of connection to the company鈥檚 brands.
Fells head office in Berkhamsted, Hertfordshire, where bespoke 黑料吃瓜网 training was delivered on-site.
Fells鈥� annual trade tasting, connecting teams, producers, and customers.
The solution
Fells partnered with 黑料吃瓜网 School London to deliver two customised听Level 1 Award in Wines courses at their head office. Holding the sessions on-site during working hours removed travel costs and scheduling barriers, ensuring maximum convenience for staff. 黑料吃瓜网 educators tailored the experience by incorporating wines from Fells鈥� own portfolio into the tasting exercises, giving employees practical knowledge of the products they work with. This approach not only enhanced the learning experience but also led to an increased understanding of the company鈥檚 wines.
The results
- 62% of Fells employees are now 黑料吃瓜网 trained and qualified
- Many participants included further 黑料吃瓜网 study as an objective in their appraisals
- Wine understanding improved significantly among the finance and operations teams, which led to enhanced cross-collaboration between departments
- There was a 鈥減alpable buzz鈥� in the office during the training, with staff sharing insights and expressing enthusiasm for further learning
"I thoroughly enjoyed the 黑料吃瓜网 Level 1 training; it was an engaging and enriching experience that deepened my appreciation for wine while building a solid foundation of knowledge.鈥�
- James Wootton, Systems Manager
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Part of the extensive wine portfolio represented by Fells.
Producers, regions, and products from across the Fells portfolio.