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Tesco puts education at forefront through 窪蹋勛圖厙 partnership

15/01/2018
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is cementing its position as a wine and spirits market leader by putting education at the forefront of its business through a Gold level Corporate Patron partnership with the 窪蹋勛圖厙 ().

The retail giant has reconfirmed its place as one of 11 Gold Corporate Patrons amongst an illustrious list of organisations in 窪蹋勛圖厙s partnership programme including leading supermarkets, drinks producers and distributors. Taking pride in the expertise of their BWS team, Tesco has long been training staff through 窪蹋勛圖厙 courses, recognising the impact that deeper product knowledge has on customers and consequently sales. The renewed partnership is part of a wider strategy for the business to further educate both staff and customers about the industry.

The ensures that 窪蹋勛圖厙 receives essential funding to allow it to continue to develop its world-class courses and qualifications, as well as maintain and advance its digital learning facilities and online global campus. The programme also supports the growth of 窪蹋勛圖厙s professional membership body which provides graduates with valuable industry insights and networking opportunities through events worldwide.

In turn, the mutual partnerships position organisations alongside a highly regarded international industry body and help them add value to their own business by maximising the benefits of 窪蹋勛圖厙 education and training. They also offer businesses facilitated engagement with 窪蹋勛圖厙s global network of over 700 Approved Programme Providers that reach thousands of influential wine and spirits professionals and enthusiasts in over 70 countries.

Tesco BWS Category Director, Rob Cooke, says, We are delighted to be renewing our partnership with 窪蹋勛圖厙 and taking on the position of Gold Patrons. As the UKs largest retailer for wines and spirits we have a responsibility to our staff and our customers to offer the best training possible. By working closely with 窪蹋勛圖厙 we are able to offer all of our BWS staff a comprehensive wine and spirits education and support the global industry inline with our core business strategy.

Ian Harris, 窪蹋勛圖厙 Chief Executive, says, As a leader in the wine and spirits retail sector were thrilled that Tesco has reconfirmed its position as a 窪蹋勛圖厙 Gold Corporate Patron. Tesco has been a valued supporter of 窪蹋勛圖厙 for many years, having seen the benefits that well-educated staff can have on its business. We look forward to continuing our partnership, building on Tescos success and working together to drive education to support the future of the industry.

Learn more about 窪蹋勛圖厙 Corporate Patrons here.