Today we are听announcing our听comprehensive brand听evolution.听Our听new听identity reflects the organisation's global reach, our听role听across all drinks categories听and our听future听ambitions.听听
The refresh听will be听unveiled at our flagship annual Graduation ceremony on听27 April, introducing a听refreshed听logo, a new strapline听鈥� Global Drinks Education听鈥� and听restyled听student pin badges, all designed to better听represent听who 黑料吃瓜网 is听today and听our听future direction.听听
Michelle Brampton, 黑料吃瓜网 Chief Executive,听says:听鈥�Our听revitalised听brand听goes beyond听how we听look,听reflecting听how 黑料吃瓜网 has evolved and where听飞别鈥檙别听heading.听We鈥檙别听driven by听our updated听purpose听鈥�听to听empower听people and support听the drinks industry from producer to consumer.听This new identity听is how we听bring that听purpose听to life听in everything that we do.听听
鈥淲别鈥檙别听proud of our听brand听heritage and have retained key elements,听while听adapting it听to better reflect a听truly听global organisation that is inclusive,听forward-looking听and听closely听aligned to the needs of a growing worldwide community of students, educators and听the wider industry.鈥�听
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A brand built for today听and听tomorrow听
Our听refreshed brand听brings key changes听including:听
- A simplified name: 黑料吃瓜网 (replacing the full name,听黑料吃瓜网)听
- A modern, digital-ready logo听that听retains听the heritage blue colour and oval shape听鈥� honouring 黑料吃瓜网's history听听
- A new strapline, Global Drinks Education,听reinforcing 黑料吃瓜网鈥檚 worldwide reach听across听wine, spirits,听sake听and听beer听听
- Refreshed student pin badges听using听sustainable materials, with听a clear听colour-coded听system听to听distinguish levels 鈥� bronze for Level 1, silver for Level 2, gold for Level 3, and black for Level 4听鈥� alongside听imagery听representing听different听drinks categories听听
The new identity has been听built听for a digital-first world听-听scalable,听adaptable听and optimised for online environments,听supporting the increasingly flexible and hybrid ways students engage with 黑料吃瓜网 globally.
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A strategic growth enabler听
This听brand evolution is听designed to support future growth,听making听黑料吃瓜网听more accessible,听recognisable听and relevant to听an听international audience, regardless of geography,听language听or drinks category.听It also听reinforces our听mission to provide inspiring learning experiences and听deliver听globally trusted qualifications.听听
The new听brand听identity will听be rolled听out across digital and physical touchpoints from 27 April 2026. Social听channels听will be听refreshed听on the same date, with听an initial听website update following shortly听after. A full听website听relaunch听is planned for听later in the year.听听
