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窪蹋勛圖厙 to branch out into beer qualifications

17/06/2020
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窪蹋勛圖厙 has announced its intention to develop a suite of beer qualifications. 窪蹋勛圖厙 already offers qualifications in three subject areas wine, spirits and sake and plans to add two beer qualifications (Levels 1 and 2) to its portfolio, both online and in the classroom.

While development of these new qualifications is still in the early stages, 窪蹋勛圖厙 is working in partnership with the (IBD) on this initiative. IBD, a global provider of technical education to professional brewers, distillers and associated suppliers, is lending its expertise to 窪蹋勛圖厙 in the creation of its beer qualifications.

Beer is not a totally new subject stream for 窪蹋勛圖厙 as, prior to 2005, it was included in its intermediate wine and spirits qualification (equivalent to todays Level 2). 窪蹋勛圖厙 Level 1 and 2 Awards in Beer will be created with both trade professionals and consumer enthusiasts in mind. The courses will explore the main types and styles of beer, key methods of production, tasting technique and food and beer pairing, following the same well-established principles as the Level 1 and 2 courses in wines and spirits. Courses will initially be developed in English before being translated into other languages.

Ian Harris, 窪蹋勛圖厙 CEO, said, We are always assessing and investigating opportunities to grow our delivery in the global drinks industry. Beer is by far the single largest category in the industry and, with the growth of the craft beer movement, it has become increasingly diverse and complex - so it makes sense for us to bring our educational expertise to the sector.

There are no official dates for the launch but, as an initial step, 窪蹋勛圖厙 Educator Sara Hobday Dip窪蹋勛圖厙 has been appointed Head of Product Development - Beer Qualifications. Sara comments, I am excited to have the opportunity to enrich global beer education through the development of 窪蹋勛圖厙 courses with IBD. We are constantly receiving enquiries about beer qualifications and many of our course providers have expressed an interest*, so its great to be able to set the ball rolling.

Jerry Avis, IBD CEO, said, The IBD diversified into beer appreciation and flavour training with the acquisition of the Beer Academy over 12 years ago. We are now excited to work with 窪蹋勛圖厙 to bring that expertise to a global market and to enhance opportunities for both organisations in supporting the brewing and hospitality sectors worldwide.

Click here to learn more about 窪蹋勛圖厙s qualifications in wines, spirits and sake.

*A global survey of 窪蹋勛圖厙 Approved Course Providers (APPs) carried out in January 2020, showed that more than 60% of respondents were interested in or very interested in providing beer qualifications.